Eremophila is a genus of more than 260 species of plants in the figwort family, Scrophulariaceae all of which are endemic to mainland Australia. (One species, Eremophila debilis is thought to be a recent arrival in New Zealand). Eremophilas are widespread in the arid areas of Australia, especially Western Australia and range in size from low-growing shrubs to small trees. The petals are joined, at least at their bases, into a tube with the upper petals different in size and shape from the lower ones. Some species have common names including emu bush, poverty bush or fuchsia bush, reflecting the belief that emus eat the fruit, their arid environment or a superficial resemblance to the flowers of plants in the genus Fuchsia.
Eremophilas vary in size and habit from low, prostrate shrubs such as E. serpens to small trees in the case of E. bignoniiflora. Leaf size and shape is also variable but the leaves are usually small and are often shiny or hairy. The flowers usually have 5 spreading sepals and 5 petals which are joined into a tube, at least at the base. The most common flower colours are red, purple, lilac and mauve but others are white and even green. Many species have flowers which have a combination of colours, or have spotted or streaked markings, or both. Sometimes only the petals are coloured but often the sepals are also colourful.[2][3][4]
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